Shakti Exports are manufacturers and exporters of all kinds of beads and beaded jewelery items. For the Handicraft Exporters' trade fair that the client was partcipating in, the client wanted a catalog that could display his entire range, bring out the beauty of the beads and the jewelery and yet didn't cost him the earth.

Print catalogs were ruled out because he would have had to go in for high quality printing on expensive, glossy paper and the catalog would have run into several pages to accomodate his entire range. Another major constraint was time. The client had made a decision to participate only a week prior to the fair. CD-ROM based catalogs were therefore considered a viable way out.

We had a period of 5 days to make an elaborate slide show catalog, with an animated intro. The client wanted 'Pink' to be his color theme. The beads and jewelery were individually scanned, worked upon and product code numbers put on them before inserting them into the slide show. CDs were also replicated and work finished the morning the trade show was to start.