| Shakti
Exports are manufacturers and exporters of all kinds of beads
and beaded jewelery items. For the Handicraft Exporters' trade
fair that the client was partcipating in, the client wanted
a catalog that could display his entire range, bring out the
beauty of the beads and the jewelery and yet didn't cost him
the earth.
Print catalogs were ruled out because he would have had to
go in for high quality printing on expensive, glossy paper and
the catalog would have run into several pages to accomodate
his entire range. Another major constraint was time. The client
had made a decision to participate only a week prior to the
fair. CD-ROM based catalogs were therefore
considered a viable way out.
We had a period of 5 days to make an elaborate slide show catalog,
with an animated intro. The client wanted 'Pink' to be his color
theme. The beads and jewelery were individually scanned, worked
upon and product code numbers put on them before inserting them
into the slide show. CDs were also replicated and work finished
the morning the trade show was to start. |