R.D. Surgicals are manufacturers of Surgical Equipment. Their prime target market segment are Surgeons. They have a wide range of products which have complex specifications. To make it easier for both Doctors and their sales staff, they wanted a catalog that could detail their products with their specifications and photographs, include information on their company and production facilities.

The client evaluated the cost effectiveness of designing and using a print catalog vis-a-vis a CD-ROM based catalog. Needless to say, CD-ROM catalog was found to be the more compelling choice.

We had to ensure that the colours used were neutral and alongwith the layout were pleasing to the eyes. It is a huge collection and people may spend hours looking at it!

The other challenge was to create a nice animated intro that could capture and hold user's attention. The print catalogs, that Surgeons are used to seeing in this industry are pages of running text which may or may not be interspersed with product images. We had the task of creating a catalog that Surgeons enjoyed looking at.
In the Product Specifications sections, we were careful to avoid any looping animations lest they may have an annoying, distracting effect.

Navigation was another area that demanded minute attention. There are several categories and sub categories and we had to ensure that people didn't end up getting lost in a maze.