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One thing that Internet has afforded businesses is the ease to Communicate. Marketers are reaching out to their customers using Emails, e-Newsletters, corporate website, company social media pages and the quintessential blogs.
Where emails, e-newsletters are usually opt-in and delivered to individual mailboxes and the corporate websites and social media pages talk exclusively about the company, [...]

Newsletters are very effective tools for marketing provided they are used in the most versatile manner of Engaging and Retaining Customers and build lasting relations. It is important that the objective of utilizing newsletters is clear.
The positive about Newsletters is that they are almost always OPT-IN. This means the reader/ customer has proactively chosen to [...]

Email marketing is (NOT) dead contend Jason Falls and D. J. Waldow, who have co-written Rebel’s Guide to Email Marketing, The: Grow Your List, Break the Rules, and Win. Indeed, today email marketing is the MOST cost effective and SUCCESSFUL means to engage customers and market products, services, brands or a company. It can effortlessly [...]

My initial days of writing were not as interesting as today. In fact I considered writing a time pass hobby and never took it seriously. Thanks to genelia, my friend, who came up with a challenge to me and said I could never become a good blogger. That was the time when I started reading [...]