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Ever wondered what is it that makes one e-commerce website, such a hit and another, failing to register enough conversions despite all the marketing efforts? The reason lies in the nitty-gritties, the seemingly-unimportant aspects of design and payment-gateway that you would ideally not pay much attention to; but these end up influencing your buyer’s decision [...]

It is now well established that online reviews and recommendations on the social media have a direct impact on the sales and conversion rate. Defamation of your company’s name on the Internet is a PR crisis that you need to handle immediately because the lack of a good, coordinated response just aggravates it.
No company [...]

Apart from all of your marketing and designing efforts, the appeal of the calls to action too plays an important role in turning prospects to customers, thus it can’t be overlooked.

Image Source:  Storenvy
Here are five quick tips to make your call to action irresistible:
1. Color: When designing a call to action, make sure that its color [...]

Google, the name synonymous with every virtual search conducted for more than a decade (so much so that it has spawned a namesake verb for online search!), was started as a research project by Larry Page and Sergey Brin at Stanford. Andy Bechtolsheim, of SunMicrosystems, piped in with USD1million. By the end of the [...]

The whole idea of a blogger outreach program is to find the right and influential bloggers to market your ideas and products. Although it may seem pretty easy to hire a blogger who would write for you but the mere presence of a million bloggers floating on the internet does not really help. Not to [...]

Brand story telling has become an abundant activity to go about marketing a company. From the conventional marketing techniques of just telling the features, there has been a significant shift to creating a story to attract more consumers. And incidentally, it has been a very successful technique as society responds more to story telling. Companies [...]

Content marketing is a process, a long-term commitment because the aim is to build relations, educate readers/ viewers/ customers and to listen to them. It is not a destination, it is an enlightening journey where not only your customers learn about you, but YOU learn about them which helps you meet their expectations and become [...]