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The Noob’s Guide to A/B Testing

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A/B Testing, which is also known as Split Testing, is an optimization method which helps websites to boost conversion rate. By offering two alternative content/design options to the users at the same time, a marketer can analyze the results and study the on-site user behavior. Accordingly the best design, UI elements and content can be [...]

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Online Reputation Management – Why it is important

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Why should you be concerned about your company and brand’s online reputation? One simple reason…Today customers are enlightened and voice their opinion – openly online.
Imagine this scenario – You have an excellent product with stellar sales and performance. The brand name is well recognized in the market. Business is robust and the numbers are ever [...]

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