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The potential of social media marketing is immense. A Company running an effective and well-planned Social Media marketing campaign is likely to reach more prospects and enhance its social presence. But, it also becomes equally important to measure the performance of a social campaign effectively and continuously in order to identify the strengths and problem [...]

Small and Medium Enterprises (SMEs) and Startups face a lot of marketing challenges. The most difficult phase, perhaps, for them is their customer acquisition period. Have you tried LinkedIn Marketing? It definitely works, however, a mere presence will not do you or your business any good; you need to aggressively expand your presence, connect with [...]

The year 2012 has seen the rise of Social Media not only in our personal lives but as an active component of corporate Marketing Strategy transcending products and services cutting across industry lines, sectors and magnitude of operation.
The fact that Social Media has potential as an effective marketing tool has been repeatedly established by [...]

Why should you be concerned about your company and brand’s online reputation? One simple reason…Today customers are enlightened and voice their opinion – openly online.
Imagine this scenario – You have an excellent product with stellar sales and performance. The brand name is well recognized in the market. Business is robust and the numbers are ever [...]

How the social networking landscape changes impacts the Social Media Marketing strategies of companies and brands. Ofcom, UK  recently launched a detailed report on the usage trends of the online social networking sites. Although the report deals with usage trends and behaviour in the UK, it does throw up facts that could be interesting to [...]