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The potential of social media marketing is immense. A Company running an effective and well-planned Social Media marketing campaign is likely to reach more prospects and enhance its social presence. But, it also becomes equally important to measure the performance of a social campaign effectively and continuously in order to identify the strengths and problem [...]

Twitter, has come a long way, registering a growth that touches a staggering 241 million users! The user-base is large and is expanding every day. Did you know that there are more than 500 million tweets that get posted every single day? As a brand, the scope for generating revenue and reaching out to your [...]

Small and Medium Enterprises (SMEs) and Startups face a lot of marketing challenges. The most difficult phase, perhaps, for them is their customer acquisition period. Have you tried LinkedIn Marketing? It definitely works, however, a mere presence will not do you or your business any good; you need to aggressively expand your presence, connect with [...]

The year 2012 has seen the rise of Social Media not only in our personal lives but as an active component of corporate Marketing Strategy transcending products and services cutting across industry lines, sectors and magnitude of operation.
The fact that Social Media has potential as an effective marketing tool has been repeatedly established by [...]