As compared to advertising through traditional
media like print, television and radio, online advertising
through ad panels and banners is much cheaper.
Because of its ability to elicit immediate action from a
potential customer, it is certainly more effective.
More increasingly than ever, marketers today are finding
it imperative to create different strategies for different
customer segments. Here again, it is much easier and cost
effective to create different banners and
book space for them on different websites for different
target segments. An online advertising campaign should therefore
involve creating separate strategies for each target
segment, depending on their demographics, socio-economic
factors, their product usage statistics, browsing habits.
If you have a number of products or services to offer, you
could use this kind of 'segmentation' to devise a distinct
online advertising campaign for each of your products/services. |
