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The whole idea of a blogger outreach program is to find the right and influential bloggers to market your ideas and products. Although it may seem pretty easy to hire a blogger who would write for you but the mere presence of a million bloggers floating on the internet does not really help. Not to [...]

Why should you be concerned about your company and brand’s online reputation? One simple reason…Today customers are enlightened and voice their opinion – openly online.
Imagine this scenario – You have an excellent product with stellar sales and performance. The brand name is well recognized in the market. Business is robust and the numbers are ever [...]

$29.1 billion online retail sales in Nov. – Dec. 09
Yes, the markets are looking up again. $29.1 billion – thats the figure a Comscore report claims – is the value of online transactions that happened in the holiday season in the year just gone by.Truly an indication of the growing optimism for [...]

There is an interesting insight into the viral marketing culture in this conversation between Bill Wasik and Simon Dumenco of Advertising Age. Bill Wasik, is the author of “And Then There’s This: How Stories Live and Die in Viral Culture”. He is the man credited with organizing the first “flash mob” in New York city.
Wasik [...]