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A/B Testing, which is also known as Split Testing, is an optimization method which helps websites to boost conversion rate. By offering two alternative content/design options to the users at the same time, a marketer can analyze the results and study the on-site user behavior. Accordingly the best design, UI elements and content can be [...]

Business owners are salespeople first
Oftentimes we as entrepreneurs rue about why we are getting a raw deal, why our commitment to superior service levels is not valued enough to bring in bigger, larger orders, why our products are not selling like hot cakes.
The problem, quite often, lies not in our products or services or [...]

Small businesses thrive online…declares Verizon’s site. If there is one business segment that the internet has done maximum good for, it has to be the “small business” segment – be it a mom-and-pop shop in a remote part of the world or a small manufacturing unit in a big city.
Internet has made [...]

Randfish of SEOmoz daily seo blog shows how the various seo tactics stack up vis-a-vis black hat/ white hat seo and their value.  There is also a Venn diagram of the various Internet Marketing Professions. It is one of those posts that you read and smile and nod to yourself. Its a good article. Recommend [...]