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eCommerce: Commonly Overlooked Factors that Affect Purchase Decision

Posted by : admin in eCommerce ()Comments

Ever wondered what is it that makes one e-commerce website, such a hit and another, failing to register enough conversions despite all the marketing efforts? The reason lies in the nitty-gritties, the seemingly-unimportant aspects of design and payment-gateway that you would ideally not pay much attention to; but these end up influencing your buyer’s decision [...]

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Persuade and Call to Action Using Brochures

Posted by : admin in Copywriting ()Comments

In the bastion of digital media, a BROCHURE is probably the most reverberating marketing communication tool that is tangible something which can be touched and held. Brochures are an important component in the overall marketing strategy which includes print, television and online advertisement, websites, emails, newsletters, social media etc.
A Brochure usually carries a “Key Message” [...]

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