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Newsletters are very effective tools for marketing provided they are used in the most versatile manner of Engaging and Retaining Customers and build lasting relations. It is important that the objective of utilizing newsletters is clear.
The positive about Newsletters is that they are almost always OPT-IN. This means the reader/ customer has proactively chosen to [...]

Email marketing is (NOT) dead contend Jason Falls and D. J. Waldow, who have co-written Rebel’s Guide to Email Marketing, The: Grow Your List, Break the Rules, and Win. Indeed, today email marketing is the MOST cost effective and SUCCESSFUL means to engage customers and market products, services, brands or a company. It can effortlessly [...]