Case Study - Online Retailing

Application: Ecommerce Website 
 
Industry: Retail 
 
Aim: To design an ecommerce website to sell sports products and health supplements to sports people.
 
Background: The client, a leading supplier of sports products and nutritional supplements, approached us with a request for an ecommerce website with a knowledge base of relevant content to help sports people maximize their performance.
 
The client also wanted custom modules with a cms to provide product information to sportsmen, articles, news events, useful links, photo gallery, videos, discussion forums etc. The shopping cart had to have a comprehensive order management module.
 
Objectives: The development process leads to the accomplishment of the below primary objectives:
 
Solution: We designed a website for the client with an intuitive user interface which had the modules mentioned above. The website had an easy-to-use CMS ensuring effective administration by the client. The website design was integrated with a flexible shopping cart design, to enable website visitors to buy products and services online.
 
Technical Background:
PHP and MySql on the server-side
HTML and Javascript on the client-side 
 
Features: The website was being integrated with a shopping cart along with a CMS. 
Shopping cart design – The shopping cart broadly speaking allowed the following features to the users:
 Admin Section: The Admin section lets the administrator:
  1. Search Orders
  2. List Orders
  3. Update Order
  4. Update Order Status
  5. View track of order execution
  6. Delete Order
     
User section: Browsing through the website, the user can:
 
CMS Design – The CMS design was developed keeping in mind the convenience of the administrator. Using the CMS, the administrator can: